Why Sustainability

Dubai aims to welcome 20 million visitors by 2020.
Tourism has become one of the key pillars of Dubai’s economy, and we foresee its importance in the long-term diversification strategy. Today’s world is witnessing an era of innovation, further discoveries and substantial need of natural resources to which are vital for the continuity of our communal future. With this growth comes the responsibility to ensure future generations enjoy the benefits of sustainable tourism development.

It is important to consider that sustainability is about more than just looking after our natural environment. It is also about considering the social and economic impact of what we do and how we do it.

Sustainability is a good business practice. It drives costs lower and leads to more efficient management of resources. It reduces harmful business practices, it increases the economic life of assets and ensures next generation will have sufficient resources to sustain healthy livelihoods.

Dubai Sustainable Tourism

Dubai Department of Tourism and Commerce Marketing (DTCM) has developed a sustainability strategy, roadmap and a holistic approach to ensure the continual development of sustainable tourism which will be implemented through the Dubai Sustainable Tourism (DST) initiative.

DST provides an implementation roadmap, along with a fully-fledged programme with a variety of practical sustainability initiatives. Such measures will ensure an efficient management of resources to reduce the industry's carbon footprint and help the industry with upcoming regulations.

Also include the benefits which are mentioned previously.

Industry Achievements

Reports by hundreds of hospitality businesses around the world illustrate that by implementing appropriate management processes they have:

  • Reduced energy and water consumption costs by more than 20 percent.
  • Solid waste and waste water disposal costs by more than 15 percent.
  • Improved the quality of the tourism ecosystem in which they operate.
  • Improved staff motivation and community relations

Sustainability Tips

Several studies have indicated that economic benefits can be gained in hotels through implementing environmental and social initiatives, requiring little or no capital. The benefits include:

  • Demonstrating leadership
  • Competitive advantage
  • Increased brand value
  • Customer loyalty
  • Employee retention
  • Regulatory compliance
  • Risk management
  • Awards and recognition

Pillars of Sustainability

Environmental Pillar

We take our natural resources for granted and sometimes we forget that those resources are not unlimited. More importantly, our planet must be protected and conserved for future generations.. This pillar supports initiatives like: renewable energy, reducing fossil fuel consumption and emissions, sustainable agriculture and fishing, organic farming, tree planting and reducing deforestation, recycling, and improved waste management.

Economic Pillar

The world's population is increasing and people are aspiring to have high consumption lifestyles and consuming more than their fair share. We need a sustainable economic model that ensures fair distribution and efficient allocation of our resources. This pillar supports initiatives like responsible supply chain practices, inclusive development and fair trade.

Social Pillar

As a global citizen, we must never turn a blind eye to social disruptions that threaten the wellbeing of people and it's heritage and culture.. We have an ethical responsibility to do something about human inequality, social injustice, and poverty. This pillar supports initiatives like diversity, empowerment and poverty reduction that promote social equity.