The Initiative

Dubai Department of Tourism and Commerce Marketing (DTCM) Sustainable Tourism Initiative is born to improve the sustainability of the tourism sector and contribute to the broader clean energy and sustainable development targets that Dubai has set out to achieve.

DST aims to deliver on Dubai’s tourism sustainability strategy through key mission objectives. These objectives serve as the guiding principals that govern the Initiative.
All these objectives result in culminate in reduction in Green House Gases emissions caused by tourism activities. As an initiative, DST aims to deliver results in cooperation with industry and government sector.

DST objectives

  • Promote sustainable consumption of resources and increase efficiency.
  • Enhance environmental protection practices among the hospitality sector.
  • Support the cooperation with Government initiatives and enhance participation.
  • Promote responsible tourism development through active engagement and communication.

All these objectives result in culminate in reduction in Green House Gases emissions caused by tourism activities.
As an initiative, DST aims to deliver results in cooperation with industry and government sector through the following four pillars: